About Us Press Releases

Launch of Kashmiri Saffron at Al Maya Supermarket in Dubai, dated December 8, 2020

Posted on: December 10, 2020 | Back | Print


GI tagged "Kashmiri Saffron" launched in UAE markets

"Kashmir saffron" was given the Geographical Indication (GI) tag by the Government of India in May 2020. Al Maya Group showcased the “Kashmiri Saffron” in its stores for the first time after receiving the GI certification at an inaugural ceremony in UAE. The GI tagged spice from the Union Territory of Jammu & Kashmir was launched at the Al Maya supermarket on December 8, 2020 by Mr. Navin K. Choudhary, Principal Secretary (Agriculture), Government of Jammu & Kashmir in the presence of Consul General of India to Dubai & Northern Emirates, His Excellency Dr. Aman Puri, Mr.Kamal Vachani, Group Director of Al Maya Group along with other dignitaries from Jammu & Kashmir who are currently in UAE for the two day UAE-India Food Security Summit 2020 on December 8-9, 2020.

Mr. Choudhary congratulated the Al Maya Group in successfully showcasing the Kashmiri saffron in the UAE markets and looks forward to bring in more such ventures to the UAE from Jammu and Kashmir. Kashmiri saffron also known as Zafran in Urdu is renowned globally as a spice with many medicinal benefits and also represents the rich cultural heritage of the Union Territory of Jammu and Kashmir.

December 8, 2020